where the university goes to 


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Dr. Robert Pollan is a lifelong member of the University Square Dental Team and a second generation owner and operator. His father, Dr. Stanley Pollan, invested 33 years building a practice that focuses on affordable and compassionate dental care. Never compromising, Dr. Stanley Pollan provided the highest quality in a comfortable setting. Robert Pollan was raised with the same mission, and is excited to continue these traditions. Drawn into the field by the meaningful and trusting relationships that are built through dental visits, he feels passionately about getting to know patients. Raised in nearby Stoughton, WI and educated in Minnesota, Dr. Robert Pollan is happy to be back home and treating family and friends alike. With advanced training in implant dentistry and aesthetic cases, Dr. Pollan takes great joy in helping patients define their needs and meet their goals. While away from the office he can be found around the Madison area with his fiancé, Dr. Allison Reimer and dog, Chamfer. They love gardening under the sun, biking the area singletrack trails, cross country and alpine skiing, live music and the occasional craft beer or coldbrew.


Excellent care, friendly and skilled staff, and great music! I’ve been going there for about 15 years.
— Suzy E.
I have been going here for 18 years. The staff is wonderful and caring. They make a visit to the dentist something to look forward to.
— Dawn B.
Dr. Pollan is so caring and thorough. I feel super relaxed knowing I’m in good hands with him.
— Tom K.
Super friendly, fast service, competent dentistry. No nonsense dentist - won’t ever try to sell you on something you don’t need.



“I only work with the best materials available and provide exceptional care to ensure my patients are comfortable in my chair. I never compromise quality for time and schedule my patients realistic appointments that accommodate their lives.  My staff and I consider it a privilege to work on you and your family.”

- Dr. Robert Pollan

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We have been providing dental care on the University of Wisconsin campus for 30+ years. Combined, our dental team has over 70 years’ experience at University Square, and over 100 years in dental and patient care. We can cater to your needs for anything from a second opinion to the first cleaning in a decade. Our evidence-based dentistry is delivered in a comfortable and personal setting to the highest of standards. We specialize in producing comprehensive treatment plans that are economical, functional and aesthetic. Our team supports patients in coordination of care and benefits, working with Madison's best dental specialists and insurance carriers.


Let our family take care of yours

From age 2 to 102, we recognize the needs of each individual patient.  Our goal is to help everyone develop great oral habits that last forever.  Our knowledgeable team is here to help you on your journey to a healthy smile that lasts!


convenient dental care

You're busy with work, college, family and life in general.  Let us be a convenient stop where you feel connected for all your dental needs. Fillings? Crowns? Cosmetic dentistry and smile makeovers? We do it all! 



You've lost a tooth, now what? Dental implants are the latest technology and the most predictable way to replace any number of missing teeth. Our patients receive the highest level of care when it comes to restoring your smile!